Market Research

Our business researchers excel in on-demand research and analysis that will help clients meet their needs. Often times, we are able to gather data from our resource center which includes a wide range of knowledge databases. The data is filtered, analyzed and reported in a way to meet your research goals. Other times, when the information is scarce, our researchers are able to create a market study. The study will identify and interview key market participants whether they are executives in a well-established company or business owners in remote locations in emerging markets. Overall, we will be able to produce research reports that will help your organization create a business strategy that will not only incur lower costs but will also be far more successful. Here is a list of needs that our recent clients have reached out to us for:
  • Evaluate the scope and potential of the client’s industry in a new (potential) geographic location.
  • Help identify the best location for launching a particular product in a given geography (example, find the country with highest chances of success of launching a given product in South America).
  • Identify the market size and potential of a new product in our product line.
  • Identify key issues, trends, and drivers within a particular industry.
  • Identify key technical associations for a particular product in a particular country and the find out the process for joining such associations.

Competitive Intelligence

As per McKinsey 2008 study, which interviewed executives in a wide array of industries, most companies responded poorly to a significant price change or a significant innovation by their competitor. Those corporations lacked a strong competitive intelligence program. We believe that not only Competitive intelligence is the lifeblood of a successful business strategy but also that without intelligence a business strategy is simply a guess. A strong competitive intelligence program can:
  • Help anticipate changes in the marketplace.
  • Discover new or potential customers.
  • Provide knowledge about new technologies, products and processes that affect your business.
  • Increase the range of possible acquisition targets.
  • Provide a context for an evaluation of your company’s business strategy.

Pre Sales and Sales Support

A pre-sales and a sales process without appropriate support can eat up sales budgets quickly. Our researchers are able to provide on-demand pre-sales and sales support geared at not only sales cost optimization but also at increasing the efficiency of the sales process and increasing the conversion rate. Here are examples of some of the services we offer under this category:
  • Identify strengths and weaknesses of a prospective client.
  • Help prep executives attending a big upcoming conference with information about other attendees that can help them build relationships.
  • Identify conferences in a particular geographic location that will be best suited for attending.
  • Generate a target list of customers.
  • Provide a list of warm customers.

Information Monitoring and Curation

Information growth on the internet had led to the availability of large amount of data, which if not curated appropriately, can be overwhelming and often times misleading. Our information monitoring and curation service will help you find the diamond(s) in this rough of information. We use a formal process to monitor a variety of sources including streaming news, technical forums and social media. This data is then analyzed where it goes through a filtering process and the relevant results are reported to the clients in the form of market intelligence updates. Here is a list of sample requests that we will able to fulfill for you:
  • Provide updates on new product launches that are first discussed in product’s technical forums.
  • Provide an update on suggestions made, via their blogs and interviews, by key industry and product experts.
  • Provide an update on changes in regulation in a particular industry in a particular country.
  • Provide an update on all activities of a particular competitor for a particular product.